Clariant’s global 2021–2023 Automotive Trendbook takes a deep look into the development of car colors over the last 100 years and presents the colors that we predict will be popular in the coming years. How will digitalization and urbanization affect color preferences? How can clever and innovative color formulation support, or even drive these trends?
Be a step ahead and read on in our new 2021 – 2023 Automotive Trendbook:
Spearheading color trend forecasting for the automotive industry
Clariant, as a pigment producer, is recognized for its trend forecasting for the automotive industry. The collection of automotive styling shades in the biennial Automotive Styling Shades Trendbook is based on our observations of social trends, color popularity and industry developments. Focusing entirely on the automotive industry, our experts keep a close eye on current trends such as e-cars and explore new solutions and emerging coatings technologies that enable us to develop new color styling.
Since the beginning of the new millennium, about 75% of cars are either Black, Silver/Gray or White, all over the globe. However, experts are predicting colors bursting onto our roads in the future, including those with head-turning novel effects. How will the megatrends of urbanization and digitalization shift the focus of color preferences and affect methods of application? What will the smart cars of the 2020s look like?